Adelle Archer, CEO and founder of Eterneva, takes us on an emotional and enlightening journey through the innovative process of turning ashes and hair of loved ones into custom diamonds. Sparked by the loss of her dear friend Tracy, Adele delves into the heartfelt inspiration behind Eterneva and its mission to memorialize loved ones in the most unique and lasting way. We explore the intricate steps involved in the creation of these bespoke diamonds, from the initial consultations with families to the precise growth and meticulous cutting of each gem. This episode offers a deeply personal insight into how Eterneva brings comfort and remembrance to families during their time of grief.
(0:00:00) - Custom Diamond Creation Process Overview(0:14:22) - Establishing Diamond Manufacturing and Quality Control(0:22:13) - Exploring a Blended Business Strategy(0:28:29) - Funeral Home Partnerships & Distribution Channels
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