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How can a skiing accident revolutionize the men's skincare market? In this episode, we're joined by Jake Rosenberg, founder and CEO of Krete, who shares his unexpected journey from the slopes to the skincare aisle. Jake's personal experience with skincare post-accident unveiled a glaring gap in the market, setting him on a mission to create effective, well-branded products specifically for men. Listen as he recounts the hurdles and triumphs in finding the perfect formulations and manufacturers that make Krete stand out in a crowded industry.
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