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In this episode Mike Gelb speaks with Martin Forde, early employee of Dr. Squatch and current retail advisor at Omnichannel Ventures. They discuss Martin's recruitment and contributions to Dr. Squatch's retail strategy, detailing the steps taken to ensure Dr. Squatch's successful expansion into big box retailers like Walmart. The conversation covers Martin's approach to retail testing, supply chain readiness, demand generation, in-store execution, and navigating price points for premium products. Martin shares insights on the critical factors for emerging brands to stand out and thrive in a competitive retail landscape. 00:00 Introduction 01:47 Martin's Journey with Dr. Squatch 04:12 Retail Strategy and Execution 09:34 Challenges and Insights in Retail 34:11 Pricing Strategy for Emerging Brands 40:55 Martin's Criteria for Working with Brands 43:15 Conclusion and Final Thoughts
