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Our guests today are Michelle Razavi and Nikki Elliott, Co-Founders of Elavi. Elavi makes superfood snacks with their nutbutters and bars We discuss why they started with creating a nutrition bar but quickly found opportunity in nutbutters, their approach to building out their supply chain and relationship between each SKU, and how they evaluate new retail channels from a product standpoint.
This show is brought to you by Manufactured is an online platform that helps brafnds manufacture, finance, and distribute inventory across 20 industries and 25 countries. If you’re interested in learning more, check out manufactured.com
