Launching The First Shelf Stable Instant Matzo Ball Soup with Sarah Nathan, Founder of Nooish

Get an insider look at the intricate challenges Sarah faced while creating a shelf-stable, freeze-dried matzo ball soup. Hear about the critical role a talented chef played in refining the recipe and slashing labor costs by 75%, and how partnerships and SOPs became crucial to manufacturing success. Understand the strategic decisions behind product features such as including three matzo balls per serving and navigating the logistical hurdles of packaging and supply chain to ensure a consistent, high-quality product. 0:00:00 - Intro 0:06:58 - Matzo Ball Soup0:12:27 - Freeze Dried0:18:15 - Product Development and Supply Chain Challenges0:25:17 - Ball Count Impact on Customer Satisfaction0:27:54 - Matzo Ball Soup Gifting Options0:34:06 - Channel Strategy and Retail Opportunities0:39:11 - Direct Sourcing for Innovative Products Sign up for our events: https://manufactured.com/events/

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