Jonathan Elbaz (bäz) - Commercializing the Gumline Cleaner, Innovating in Dental Health, and Why His First Distribution Channel Didn't Work

Our guest today is Jonathan Elbaz, founder of bäz. Bäz produces the Gumline Cleaner that targets your gums to keep them clean & healthy. We discuss how he decided to start Baz, prototyping / finding the right manufacturers, why his initial sales channel didn’t work, DTC and getting into Erewhon and more.

This show is produced by Manufactured. Manufactured is an online platform that helps brands manufacture, finance, and distribute inventory across 20 industries and 25 countries. If you’re interested in learning more, check out manufactured.com