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Today we have Jesse Koltes, CEO of LonoLife. LonoLife produces truly nutritious, delicious grass fed bone broth, flavored and unflavored collagen, and protein coffee that was designed for life on-the-go. We discuss why he decided to start a bone broth company, approach to sourcing and testing products and how he thought about form factor, how much product to order at a time and managing storage fees, what marketers need to understand about operations.
