Investing in the Next Big CPG Brand: Insights from Industry Experts Melissa Facchina and Megan Bent

Navigate the intricate stages of venture capital funding with us as we break down what VCs really look for in seed and Series A investments. Learn about the critical importance of consumer validation, strategic decision-making, and strong leadership. Melissa and Megan discuss the current market landscape, including how valuation compression and tightening access to capital are reshaping investment strategies. They also touch on the evolving criteria that make a business sustainable and attractive to financial sponsors, providing real-world examples and actionable advice for aspiring entrepreneurs. (0:00:00) - Investing in Consumer Brands With Experts (0:09:06) - Consumer Brands Funding and Growth Strategies (0:14:02) - Series A Metrics and CPG Realities (0:26:36) - Investor Expectations and Business Mapping (0:31:06) - Investor-Investee Dynamic (0:41:45) - Balancing Profitability and Growth in Business (0:53:25) - Strategic Insights for Business Success Sign up for our events: https://manufactured.com/events/ This podcast is brought to by ⁠⁠MFD⁠⁠. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/