Introducing a New Form Factor to Electrolytes: Popsicles. with CC Salzman, Founder of Hydra

Struggling with dehydration during her runs, our guest discovered an unexpected solution in her kitchen: homemade electrolyte popsicles. Inspired by her mom's passion for healthy eating, she crafted popsicles free from artificial additives and high sodium content, quickly gaining traction at local farmers markets. This journey from a personal endeavor to a thriving business unfolded during her MBA studies, where the focus was on creating a product that stood apart from competitors by avoiding the unpleasant effects of artificial sweeteners. (0:00:00) - Intro (0:01:45) - Hydration Popsicles (0:06:58) - Product Development and Expansion Strategy (0:15:19) - Supply Chain Challenges and Strategy (0:29:46) - Healthy Shelf-Stable Hydration Product Launch Sign up for our events: https://manufactured.com/events/ This podcast is brought to by ⁠⁠MFD⁠⁠. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/