Innovation In CPG with Michelle Breyer from SKU LIVE from Austin

Michelle Breyer, the trailblazing CMO of SKU and founder of Naturally Curly, joins us in this episode to share her incredible journey from personal hair struggles to creating a game-changing platform for textured hair. Michelle opens up about how a casual conversation turned into Naturally Curly, a vital resource that caught the attention of industry giants like Procter & Gamble, transforming it into a flourishing business. Her transition to SKU, a leading consumer products accelerator, reveals the fascinating dynamics between beauty products and the ever-evolving food and beverage sectors. (0:00:00) - Intro (0:08:35) - Evolution of Hair Care Industry (0:14:14) - Discovering Innovative Consumer Products (0:27:21) - Effective Brand Positioning and Pricing (0:33:04) - Key Product Attributes and Emerging Trends (0:39:08) - Non-Alcoholic Beverages and Retail Success (0:45:52) - Closing Remarks on CPG Industry