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Oct. 19, 2023

How To Price Your CPG Brand, Conventional vs. Natural Grocery, and When Financing Makes Sense As You Scale with Will Nitze @ IQBAR

How To Price Your CPG Brand, Conventional vs. Natural Grocery, and When Financing Makes Sense As You Scale with Will Nitze @ IQBAR

Our guest today is Will Nitze, Founder & CEO of IQBAR. IQBAR makes Plant based protein bars, hydrogen mixes and instant coffee for your brain and body. On this episode we don’t talk about marketing or CAC/LTV. We talk about distribution channels – when it makes sense to enter a new one, conventional vs. natural grocery, how to price your products, what Amazon taught Will the most and more.


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