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Journey with us as we unravel the surprising evolution from bagel-making to innovating bagel chips. What started as a simple offer to provide bagel dough turned into a creative partnership with a smoked fish dip company. This collaboration led to the development of bagel chips seasoned with nostalgic flavors like Old Bay, culminating in a unique licensing deal with McCormick for both Old Bay and Frank's Red Hot. Our guest provides a behind-the-scenes look at the licensing maze, brand recognition efforts, and the complex process of getting these delectable chips onto store shelves. From overcoming logistical challenges to grappling with manufacturing delays, the path to market is filled with both hurdles and rewarding milestones. Sign up for our events: https://manufactured.com/events/ This podcast is brought to by MFD. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out https://manufactured.com/
