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Dec. 7, 2023

Evolving a 40 year old legacy dance wear brand to the DTC Model with Gregg Davis, CEO of Body Wrappers

Evolving a 40 year old legacy dance wear brand to the DTC Model with Gregg Davis, CEO of Body Wrappers

Our guest today is Gregg Davis, who runs Body Wrappers. Body Wrappers, which was founded by Marie West, is a 40 year old brand has been committed to producing dance wear of the highest quality, durability, versatility, and value, while uncompromising the standards of comfort and style today's dancers require.

We discuss how he discovered and got involved with Body Wrappers, measuring the strength of the brand, expanding to a DTC model for the business, how he evaluates brands that need a turn around, financing inventory-based businesses and much more. Without further ado, here’s Gregg.


This podcast is brought to by ⁠Manufactured⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out www.manufactured.com