The player is loading ...

Our guest is Dean Kelly, CEO of Gainful. Gainful is a personalized sports nutrition brand that unlocks your full potential. They are digitally native, but are launching at Target nationwide as well, which is incredibly exciting. I chat with Dean about how they approached personalization before he was involved with the company vs. after he joined, how do you balance lots of different product combinations (since it is personalized) and scale, how they produced new products for Target and the overall retail strategy and much more.