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Unlock the secrets to turning a pandemic-driven trend into a nationwide brand as we sit down with Emily Heintz, the visionary CEO and founder of Sèchey. Discover how Emily leveraged the growing interest in non-alcoholic beverages to build a thriving community and launch her own successful CPG line. From the initial steps of home deliveries and pop-up stores to forming strategic partnerships, Emily’s journey is packed with actionable insights for anyone looking to break into the consumer goods industry. 0:00:00 - Intro 0:01:17 - Emily Heintz (118 Seconds) 0:11:32 - Non-Alcoholic Wine Market Strategy (89 Seconds) 0:18:28 - Target Partnership for Non-Alcoholic Beverage Brand (92 Seconds) 0:21:36 - Exploring Alcohol-Free Alternatives at Sèshay (104 Seconds)
