Crafting the Perfect Bloody Mary with Buddy Jordan and Joey Kendrick, Founders of The Bloody Buddy

While working in the restaurant business, Buddy started experimenting with vodka infusions using chili peppers and other ingredients, leading to a spicy take on the classic cocktail. This creation quickly became the restaurant’s best-seller, inspiring Buddy to dream beyond the confines of the establishment.

00:00 Introduction to re:COGS

00:38 Meet the Founders of Bloody Buddy

02:46 The Origin Story of Bloody Buddy

03:46 Developing the Perfect Bloody Mary

09:22 Market Validation and Early Success

15:02 Building the Business and Vertical Integration

18:31 Distribution Strategies and Expansion

21:23 Reflecting on the Saints Deal

21:59 Expanding Beyond Bars and Restaurants

22:40 Introducing the Chili Pepper Infused Vodka

23:18 Crafting the Perfect Mexican Chocolate Espresso Martini

24:36 Managing Different Product Lines

27:22 Challenges of Rapid Expansion

29:32 Lessons Learned and Future Plans

32:21 Evaluating New Distribution Opportunities

39:16 Final Thoughts and Reflections