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While working in the restaurant business, Buddy started experimenting with vodka infusions using chili peppers and other ingredients, leading to a spicy take on the classic cocktail. This creation quickly became the restaurant’s best-seller, inspiring Buddy to dream beyond the confines of the establishment.
00:00 Introduction to re:COGS
00:38 Meet the Founders of Bloody Buddy
02:46 The Origin Story of Bloody Buddy
03:46 Developing the Perfect Bloody Mary
09:22 Market Validation and Early Success
15:02 Building the Business and Vertical Integration
18:31 Distribution Strategies and Expansion
21:23 Reflecting on the Saints Deal
21:59 Expanding Beyond Bars and Restaurants
22:40 Introducing the Chili Pepper Infused Vodka
23:18 Crafting the Perfect Mexican Chocolate Espresso Martini
24:36 Managing Different Product Lines
27:22 Challenges of Rapid Expansion
29:32 Lessons Learned and Future Plans
32:21 Evaluating New Distribution Opportunities
39:16 Final Thoughts and Reflections
