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Unlock the secrets of e-commerce success as we commemorate a year of insightful conversations, this time with the entrepreneurial mind of Greg Shugar from Bowties of Vermont. This anniversary episode is a goldmine for anyone looking to navigate the twists and turns of the digital marketplace. Greg returns to share the behind-the-scenes transformation of a traditional men's accessory brand into a burgeoning online powerhouse. We reflect on the brand's savvy pivot to mask production during the pandemic, a move that not only sustained the business but also attracted an unexpected surge of female customers. Hear how Greg plans to keep these new clients hooked with an expanded range of products, without losing sight of the brand's bowtie roots.
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