Charging Up the Ride: Unveiling the Business of E-Bikes with Lyric Cycles' Andi Caruso

Sign up for our events - www.manufactured.com/events Strap in as we shift gears to dissect the intricate sales strategies and distribution channels within the e-bike industry. Andi sheds light on the delicate balance between online direct-to-consumer models and the traditional dealer networks, revealing how Lyric Cycles maintains its competitive edge. We'll uncover the secrets behind pricing strategies that prioritize value over cost, and learn why features like dual passenger seating make these e-bikes worth every penny. The conversation steers towards Lyric Cycles' laser focus on e-commerce and the thoughtful expansion into retail partnerships, serving up a masterclass in market differentiation and customer appeal. This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠