Bringing Wine Tastings To Homes with Joe Welch, Founder of In Good Taste

Former SpaceX IT procurement buyer turned winery owner takes us on a fascinating journey from the high-tech world to the charming realms of wine country. Our guest shares how the camaraderie and rich history of the wine industry enticed them away from the tech sector's fierce competitive spirit. We explore the challenges faced when entering the wine business and dispel the myth of simply trying to create the "greatest" wine. Instead, discover their innovative shift towards premium single-serving wines, designed to captivate a new generation of wine lovers. The conversation unravels their strategic pivot from rebottling existing wines to sourcing grapes and producing original wines, leveraging valuable industry connections to navigate the intricate world of winemaking.

(0:00:00) - Intro (0:01:51) - From IT to Winery

(0:17:00) - Retail Operations in Winery Expansion

(0:32:39) - Cash Flow and Retail Scaling Sign up for our events: https://manufactured.com/events/This podcast is brought to by ⁠⁠MFD⁠⁠. MFD is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/