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Our guest today is Bret Rasmussen, Founder and CEO of KURU Footwear. KURU Footwear is the leading, digitally-native shoe brand for maximum comfort and superior support. We discuss why he started a shoe brand during the great recession, how he pivoted early from going into retail to going all in online, how he thinks about patents and competitive advantages within products, how he learned what quality meant to him when meeting with manufacturers in China, strategy for releasing new products and SKUs, & much more. Without further ado, here’s Bret.
