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July 10, 2023

Alex Duong (Fair & Square) - Why He Started A Brand In The Cracker Space, What "Clean & Inclusive" Ingredients Really Means, and Approach To Sales Channels

Alex Duong (Fair & Square) - Why He Started A Brand In The Cracker Space, What
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Our guest today is Alex Duong, Founder and CEO of Fair & Square. Fair & Square makes delicious crackers that are gut friendly, gluten free, grain free and nut free. I can’t tell you how delicious they are. I met Alex at an event a couple of weeks ago and might have eaten all of his samples he was offering. Alex comes from a heavy CPG ops background, previously as Head of Procurement at Thrive Market. We discuss how he’s building Fair & Square, why he picked the cracker space, how he thinks about different sales channels and ingredients and much more.